Post by account_disabled on Mar 14, 2024 14:00:00 GMT 8
It is found everywhere, in all forms, so that it adapts to consumer expectations without becoming invasive. These are the reasons which explain its success. In , spending on Native Advertising in the United States jumpedfrom the previous year, and experts expect the market to reach nearly $ billion in(eMarketer) . The importance given to content The other characteristic of native advertising is the importance given to content . We distinguish two categories Promotional content , the objective of which is to highlight the company/brand (for example through news) or the use of a product/service.
Content with high added value (information, service, entertainment, etc.), which still remains linked to the company/brand or its products/services, but indirectly. Whether promotional or with high added value, this content BTB Directory must ideally respect two fundamental rules specific to Native Advertising be in line with the editorial line of the publisher and align with the interests of the Internet user . For example, a native ad displayed on a site dedicated to pets should, logically, deal with subjects related to them food, health, training, etc.
However, these constraints are only respected in certain cases, in particular for specific formats such as “editorial in-feed” and promoted listings . Finally, we must also differentiate… content created by the advertiser himself (or by a service provider chosen by him), in compliance with the editorial line of the site intended to host it; content produced by the publisher on behalf of the advertiser; content automatically generated from components integrated by the advertiser , for example as part of an Ads campaign.
Content with high added value (information, service, entertainment, etc.), which still remains linked to the company/brand or its products/services, but indirectly. Whether promotional or with high added value, this content BTB Directory must ideally respect two fundamental rules specific to Native Advertising be in line with the editorial line of the publisher and align with the interests of the Internet user . For example, a native ad displayed on a site dedicated to pets should, logically, deal with subjects related to them food, health, training, etc.
However, these constraints are only respected in certain cases, in particular for specific formats such as “editorial in-feed” and promoted listings . Finally, we must also differentiate… content created by the advertiser himself (or by a service provider chosen by him), in compliance with the editorial line of the site intended to host it; content produced by the publisher on behalf of the advertiser; content automatically generated from components integrated by the advertiser , for example as part of an Ads campaign.