Post by account_disabled on Oct 7, 2023 19:49:32 GMT 8
When your first and second campaigns are ready, launch them simultaneously and monitor their performance.
When reviewing your target KPIs and overall campaign metrics, you will quickly see how an isolated change impacts audience response, giving you insight into how to optimize current and future campaigns.
LinkedIn Campaign Manager offers a number of data-driven predictiveectly Phone Number List represents tools that empower marketers to make the most of their campaigns. Another one of these tools is Brand Lift Testing.
Much like A/B testing, Brand Lift Testing is designed to scientifically analyze campaign performances. Brand Lift Testing compares brand perception between a group of members who have seen your ads and a group who have not. It then determines the incremental impact of your campaigns on key brand metrics.
By utilizing these optimization tools in Campaign Manager, you can drastically reduce your time to realize greater campaign ROI. With this strategy in place, you can move forward with confidence knowing you’re maximizing the value of your ad spend on LinkedIn.
Learn more about how to use these campaign optimization features available in Campaign Manager.
Have you ever come home from a great concert all amped up and ready to start your own band?
Or returned from an amazing marketing conference (perhaps, Cannes Lions) with big plans to overhaul your marketing strategy?
In both cases, you likely saw these lofty ideas vanish once you got back into daily life. It’s a phenomenon called “Mountaintop Syndrome”: the loss of enthusiasm and lack of momentum that happens when the euphoria of a special event fades.
This week’s roundup features content that can help you bring that mountaintop feeling into your day-to-day life. Read on for the best new content from the LinkedIn Collective and other marketing experts.
When reviewing your target KPIs and overall campaign metrics, you will quickly see how an isolated change impacts audience response, giving you insight into how to optimize current and future campaigns.
LinkedIn Campaign Manager offers a number of data-driven predictiveectly Phone Number List represents tools that empower marketers to make the most of their campaigns. Another one of these tools is Brand Lift Testing.
Much like A/B testing, Brand Lift Testing is designed to scientifically analyze campaign performances. Brand Lift Testing compares brand perception between a group of members who have seen your ads and a group who have not. It then determines the incremental impact of your campaigns on key brand metrics.
By utilizing these optimization tools in Campaign Manager, you can drastically reduce your time to realize greater campaign ROI. With this strategy in place, you can move forward with confidence knowing you’re maximizing the value of your ad spend on LinkedIn.
Learn more about how to use these campaign optimization features available in Campaign Manager.
Have you ever come home from a great concert all amped up and ready to start your own band?
Or returned from an amazing marketing conference (perhaps, Cannes Lions) with big plans to overhaul your marketing strategy?
In both cases, you likely saw these lofty ideas vanish once you got back into daily life. It’s a phenomenon called “Mountaintop Syndrome”: the loss of enthusiasm and lack of momentum that happens when the euphoria of a special event fades.
This week’s roundup features content that can help you bring that mountaintop feeling into your day-to-day life. Read on for the best new content from the LinkedIn Collective and other marketing experts.